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Where sweet memories meet fresh design

Where sweet memories meet fresh design

Bringing Umami’s Philosophy to Life Through Design

Where sweet memories meet fresh design

Mapro, a beloved name in India’s food industry since 1959, has always been more than just a brand — it’s a feeling of joy, childhood memories, and togetherness. Their vision for this project was to reignite that nostalgia while presenting a refreshed identity that today’s audience can connect with. By weaving in playful, minimal yet expressive graphics, Mapro set out to capture the warmth of shared moments and the delight of simple pleasures, ensuring that their brand continues to spark happiness across generations.

Merchandising

Merchandising

Merchandising

Packaging

Packaging

Packaging

Visual Design

Visual Design

Visual Design

Illustrations

Illustrations

Illustrations

For Mapro, our task at Zazzy Studio was to reimagine their visual identity without losing the charm and legacy that has made them a household name since 1959. The goal was to bring back the sense of nostalgia, joy, and togetherness while keeping the look minimal, fresh, and fun. The design direction extended across multiple touchpoints — from playful notebooks and stickers to vibrant truck graphics, gift cards, and packaging design for their classic Pasta Sauce — creating a complete merchandising kit that reflects Mapro’s essence: timeless, delightful, and rooted in happy memories.

For Mapro, our task at Zazzy Studio was to reimagine their visual identity without losing the charm and legacy that has made them a household name since 1959. The goal was to bring back the sense of nostalgia, joy, and togetherness while keeping the look minimal, fresh, and fun. The design direction extended across multiple touchpoints — from playful notebooks and stickers to vibrant truck graphics, gift cards, and packaging design for their classic Pasta Sauce — creating a complete merchandising kit that reflects Mapro’s essence: timeless, delightful, and rooted in happy memories.

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