Bridging Manchester City and India: A Visual Fan-Movement
Bridging Manchester City and India: A Visual Fan-Movement
Bridging Manchester City and India: A Visual Fan-Movement
Bringing Umami’s Philosophy to Life Through Design
When Manchester City sought to deepen their resonance with Indian audiences, we stepped in to translate global passion into local relevance. Our mission was two-fold: evoke the club’s elite identity and root it in Indian culture in a way that felt both authentic and celebratory. We developed a series of social media visuals aligned with India-specific moments — festivals, film references, regional puns — and crafted topical posts that connected with the daily lives of fans. Through careful audience research and clever creative touchpoints, each asset fostered interaction, not just admiration: likes, shares, comments and community were driven by relatability and timing. The result? Hundreds of thousands of views, a surge in brand engagement, and Indian fans who felt seen, heard, and part of the Cityzens family.
When Manchester City sought to deepen their resonance with Indian audiences, we stepped in to translate global passion into local relevance. Our mission was two-fold: evoke the club’s elite identity and root it in Indian culture in a way that felt both authentic and celebratory. We developed a series of social media visuals aligned with India-specific moments — festivals, film references, regional puns — and crafted topical posts that connected with the daily lives of fans. Through careful audience research and clever creative touchpoints, each asset fostered interaction, not just admiration: likes, shares, comments and community were driven by relatability and timing. The result? Hundreds of thousands of views, a surge in brand engagement, and Indian fans who felt seen, heard, and part of the Cityzens family.
Social Media
Social Media
Social Media
Visual Language
Visual Language
Visual Language
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2025
Umami Studio
https://umamistudio.in/
Building the brand world of a modern, design-driven home décor studio
Logo
Branding
Packaging
Illustrations
2025
fitcru
https://fitcru.com/
End-to-end creative direction for Fitcru across digital and brand touchpoints
UI UX
Visual Deisgn
Branding
Social Media
2020-2022
Zazzy Studio
https://www.zazzy.studio/
Blending creativity with strategy to elevate diverse brands
Branding
Packaging
Animation
Social media
2022
Manchester City India
http://instagram.com/mancity
Collaborated with Manchester City to design India-focused promotional visuals, blending local scenarios with the team’s global identity
Social media
Illustrations
2020-2022
Aubergine Solutions
https://www.aubergine.co/
Visual solutions for Aubergine Solutions
Branding
Illustrations
Visual Design
2021
Illustrations for AWaDH: IIT Ropar
https://ihub-awadh.in/
Developed illustrative storytelling for an agritech project, simplifying complex processes to make innovations more accessible and farmer-friendly
Process illustrations
Iconography
2021
iGuru
https://www.iguruimmigration.com/
Strategic rebranding and design support for iGuru consultancy
Branding
Publication
2020
Branding & UI UX for Avantari
https://x.com/smartdhyana?lang=en
Collaborated on branding and awareness design for Smartdhyana
UI design
Marketing
Social Media
2021
Mapro
https://www.mapro.com/
Refreshing Mapro’s brand image — creating joyful, nostalgic, and minimal graphics across packaging, merchandise, and brand touchpoints
Packaging
Illustrations
Merchandising
2023
Khoji
https://ishita-portfolio.framer.website/khoji-project-detail
Branding KHOJI, a playful packaged foods brand
Branding
Visual Design
2024
Leera AI
https://leera.io/web
Branding and visual design for Leera, an AI-driven project management platform
Branding
Visual Design
2022
Griffy
https://twitter.com/
Brand identity and digital experience to be modern, intuitive, and responsible — balancing usability, visual appeal, and ethical engagement
UI UX
Branding
2024-Current
Alyve Health
https://www.alyve.health/
Visual Design consultancy for Alyve Health
Branding
UI
Visual Design
2020
Biddano
https://biddano.com/
Translating complex healthcare processes into clear, empathetic design
Branding
Social Media
Illustrations
Pitch Decks
2019
Skrat the Band
https://www.instagram.com/skrattheband/?hl=en
Branding and album visualisation for Skrat the Band
Branding
Illustrations
Merchandising
2021
Petara
https://www.petara.app/
Crafted Petara’s identity with custom illustrations and social visuals
Branding
Illustration
Typography
Social Media
2021
Social Media & Marketing for FroGo
https://gofrogo.in/
Designed awareness campaigns for FroGo across multiple channels
Social Media
Print Media
2025
Umami Studio
https://umamistudio.in/
Building the brand world of a modern, design-driven home décor studio
Logo
Branding
Packaging
Illustrations
2025
fitcru
https://fitcru.com/
End-to-end creative direction for Fitcru across digital and brand touchpoints
UI UX
Visual Deisgn
Branding
Social Media
2020-2022
Zazzy Studio
https://www.zazzy.studio/
Blending creativity with strategy to elevate diverse brands
Branding
Packaging
Animation
Social media
2022
Manchester City India
http://instagram.com/mancity
Collaborated with Manchester City to design India-focused promotional visuals, blending local scenarios with the team’s global identity
Social media
Illustrations
2020-2022
Aubergine Solutions
https://www.aubergine.co/
Visual solutions for Aubergine Solutions
Branding
Illustrations
Visual Design
2021
Illustrations for AWaDH: IIT Ropar
https://ihub-awadh.in/
Developed illustrative storytelling for an agritech project, simplifying complex processes to make innovations more accessible and farmer-friendly
Process illustrations
Iconography
2021
iGuru
https://www.iguruimmigration.com/
Strategic rebranding and design support for iGuru consultancy
Branding
Publication
2020
Branding & UI UX for Avantari
https://x.com/smartdhyana?lang=en
Collaborated on branding and awareness design for Smartdhyana
UI design
Marketing
Social Media
2021
Mapro
https://www.mapro.com/
Refreshing Mapro’s brand image — creating joyful, nostalgic, and minimal graphics across packaging, merchandise, and brand touchpoints
Packaging
Illustrations
Merchandising
2023
Khoji
https://ishita-portfolio.framer.website/khoji-project-detail
Branding KHOJI, a playful packaged foods brand
Branding
Visual Design
2024
Leera AI
https://leera.io/web
Branding and visual design for Leera, an AI-driven project management platform
Branding
Visual Design
2022
Griffy
https://twitter.com/
Brand identity and digital experience to be modern, intuitive, and responsible — balancing usability, visual appeal, and ethical engagement
UI UX
Branding
2024-Current
Alyve Health
https://www.alyve.health/
Visual Design consultancy for Alyve Health
Branding
UI
Visual Design
2020
Biddano
https://biddano.com/
Translating complex healthcare processes into clear, empathetic design
Branding
Social Media
Illustrations
Pitch Decks
2019
Skrat the Band
https://www.instagram.com/skrattheband/?hl=en
Branding and album visualisation for Skrat the Band
Branding
Illustrations
Merchandising
2021
Petara
https://www.petara.app/
Crafted Petara’s identity with custom illustrations and social visuals
Branding
Illustration
Typography
Social Media
2021
Social Media & Marketing for FroGo
https://gofrogo.in/
Designed awareness campaigns for FroGo across multiple channels
Social Media
Print Media
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